Love Island star Molly-Mae Hague has shared the nickname she's given her newborn baby... and it's too cute to handle.
The 23-year-old social media influencer gave birth to her first child Bambi earlier this month and shared adorable photos of her and partner, celebrity boxer Tommy Fury, cradling the tot in hospital on social media.
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Fans of the celebrity couple have sent their congratulations, as well as fellow celebs sending their well wishes.
One comment from model Lexi Wood read: "This is too sweet, so happy for you guys"
Molly-Mae's sister Zoe Hague said: "My beautiful baby niece. I love you all, so proud."
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On 31 January, Molly-Mae also revealed an image of Bambi in her beautiful nursery, adorned with cream-coloured pillows and fluffy white clouds to go with the soft aesthetic.
The picture of the room, complete with Bambi's name in lights up on the wall, featured the star's newborn in her crib beside a stuffed Bambi teddy as a nod to the child's unique name.
But a story shared this evening on Molly-Mae's Instagram has revealed the nickname that the celebrity mum has sweetly given to her daughter.
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The star shared a picture of herself with her baby in her arms this evening (6 February).
It was captioned: "Let’s play dress up" along with a bunny emoji. The repost on her Instagram Story contained text that simply read: "BamBam" with a white heart.
We think it's definitely up there with the cutest baby nicknames of all time.
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In fact, there's a whole host of celebrities who have donned their children with adorable pet names, including actress Eva Mendes and film star Ryan Gosling, who call their daughter Esmerelda 'Preciosa' which is the Spanish word for 'precious'.
However, some celebrities have stuck with traditionally sweet nicknames for their kids.
Equally as cute, is Beyoncé's nickname for her and Jay-Z's daughter Blue Ivy.
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The sensational singer and ex-Destiny's Child member was heard calling Blue 'Baba' after she sang hymn song 'Lift Every Voice and Sing' in Bey's Netflix documentary Homecoming.
Beyoncé gushed: "Great job, Baba, you sound so pretty!”
While preparing for his fight with social media star Jake Paul, Tommy Fury has been spending precious time with his newborn and shared a post to his Instagram account last week of him and daughter Bambi cuddling with the caption: "Daddy’s little girl. Forever."
Topics: Celebrity, Molly Mae Hague, Tommy Fury, Love Island