Molly-Mae Hague has been slammed by fans over her breastfeeding routine with her 10-week-old daughter, Bambi.
New parents Molly-Mae and Tommy Fury welcomed the little tot into their lives earlier this year (23 January).
The former Love Island star has been keeping her fans and followers up-to-date with her new life as a mum, documenting various milestones she and her newborn approach.
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However, it seems that some people strongly disagree with one of the 23-year-old's parenting choices. Have a look:
Molly-Mae has been called out after sharing with fans her nightly breastfeeding routine.
Taking to YouTube in a 'Spend the week with me' vlog, the influencer opened up to her 1.78 million subscribers about what her evenings now look like as a first-time mum.
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She posted the vlog on Monday (10 April) and it has since racked up more than half a million views.
Cuddling up with Bambi on her sofa, Molly-Mae told viewers: "7pm is when bedtime starts and then she has a bottle at 11pm and after 11pm that's when we try to get our night's sleep."
She added that her and Tommy's sleep 'at the minute is going a lot better'.
"We are definitely getting more sleep now, I say more sleep," the mum-of-one reiterated.
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Molly-Mae went on to explain that she's 'probably getting about four or five hours' per night.
Talking about the little one, the reality TV star noted: "She's going from 11pm to 7am with no milk but she is waking up all though the night and I settle her.
"She is waking up like 'hello, I want some milk' and I'm like 'you're not having milk now'.
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"Around this time is when they drop feeding in the night. It's different for every baby but with her, we are trying to encourage that."
And it seems that Molly-Mae's breastfeeding routine definitely shook some feathers online.
Hundreds flocked to the comment section to share a piece of their mind with the ex-Islander.
One YouTube user commented: "Omg Molly if she’s waking up wanting a feed, please give it to her, she could be going through a growth spurt and your denying her food to help her with that."
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A second echoed: "For a 10 week old baby they should be fed a few times in the night! It's helps the development! She shouldn't be going that long without a feed."
A third posted: "Just wanted to say (from a children’s health care professional & mum myself) that it is recommended to wean night feeds from 6-12 months, 10 weeks is a little too early, it is likely she will wake up a bit less if fed during the night (this is for both formula and breastfed babies) and it is still important for their development."
Towards the end of the vlog, Molly-Mae went on to tell her fans that she had to stop breastfeeding because she 'wasn't producing enough milk'.
"I came on my period whilst I was breastfeeding so that was an indicator to me that I wasn't producing enough milk, my milk supply completely dried up," she explained.
"Bambi was sucking on my nipple and nothing was coming out and she was getting so upset."
Topics: Celebrity, Molly Mae Hague, Tommy Fury, Parenting