Another day, another Molly-Mae Hague mum-shaming.
Even before giving birth, fans couldn't stop talking about the former Love Island star's baby journey, with many speculating what the name could be.
Since revealing her and Tommy Fury's new arrival is named Bambi, it's safe to say she's received a fair bit of flack for it.
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But now people have turned their attention to Bambi's new wardrobe, as many have said the one-month-old has a 'better wardrobe' than them and one accused her of 'bragging' during a cost of living crisis.
The comments were made in Molly-Mae's latest Instagram post, showing a photo of her looking over the moon while holding her baby girl.
Behind them is Bambi's wardrobe, which is filled with cute onesies and dresses, as well as a teeny pair of Gucci shoes and Ugg boots.
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Alongside the photo, the 23-year-old wrote: "Let’s play dress up."
Replying to the post, one person said: "Bambi has a better wardrobe than everyone else already and she’s barely a month old."
In a similar vein, another asked: "Why’s that baby got a nicer wardrobe than me?"
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A third added: "While it’s amazing you’re enjoying your baby bubble and just want to show the world, you should also remember those who are struggle and can’t even buy their kids one pair of new shoes.
"You’re very lucky, you’re very fortunate and you’ve had a lot of opportunities presented to you, but just spare a thought for those who literally have nothing."
A fourth accused her of 'bragging all the time' and said people are 'struggling' during the cost of living crisis.
Others took issue with the caption, including this person who said, "She’s a baby not a toy," and another who wrote, "Not an accessory but congrats."
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Not everyone was critical of the new mum, however, with many fans jumping to Molly-Mae's defence.
As said by one: "Honestly some of these comments over the past few days have been awful! Would you mum shame her if she was your friend?
"Leave the woman alone, she's a first time mummy and emotions are high after a baby is born, what ever happened to Be Kind!"
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A second commented: "I don't understand when people get jealous and criticise people they don't know.
"I love looking at the beautiful pics and the beautiful clothes."
Despite the criticism Molly-Mae has faced in recent days, a majority of people continue to share their congratulations to the happy couple since they welcomed Bambi into the world last month.
Topics: Parenting, Molly Mae Hague, Fashion, Tommy Fury
Daisy Phillipson