Hailey Bieber's representatives have been forced to issue a statement amid rumours about the model allegedly 'liking' a video which mocked Selena Gomez and Benny Blanco.
Now, the rumour mill surrounding the Biebers, Gomez, and now Blanco seems to be completely relentless, with the latest frenzy the internet's spiralled into being all to do with the Rhode founder's alleged social media faux pas.
It all started when one TikToker took to the platform to make the bombshell claim that Bieber 'liked' a negative video about Gomez and her fiancé.
The video in question saw a compilation of snaps of the couple from their Interview Magazine cover shoot while describing them as 'the worst'.
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"I genuinely can't decide which is the worst," the TikToker wrote, adding: "I had to look at these photos so you do too."
The clip ended up going viral after racking up millions of views with a follow-up video from the TikToker later accusing Bieber 'herself' of liking the video with an alleged screenshot of the notification.
"Hailey Bieber herself liked my TikTok," they claimed.
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"I was being a little shady to Selena Gomez," the content creator admitted. "However, that means that the Selena Gomez [and] Justin Bieber beef is alive and well people."
They declared: "Hailey probably f*cking hates Selena!"
"I feel like this is definitive proof," the TikToker concluded, "that when Hailey Bieber is like 'Oh, it's all love, it's all good, we have absolutely no beef, everything is completely fine' - she's lying."
Since then, a representative for Bieber has spoken out against the 'tired narrative' which sees fans relentlessly pin the two women against each other.
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"This never happened," the rep told E! News in a statement over the weekend (9 March).
"This entire story has been fabricated by a content creator looking to capitalise off of an old, tired narrative."
No doubt, if you've followed pop culture in recent years, then the alleged feud between Bieber and Gomez will not have passed you by.
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The two successful women have been pitted against each other due to their respective relationships with Justin Bieber with many die-hard fans convinced that he was 'stolen' from Gomez - despite the fact the pair ended their on-an- off relationship in 2018.
The model began dating the 'Baby' hit-maker after he separated from Gomez and went on to marry him that same year with the couple denying reports of 'overlap'.
Topics: Benny Blanco, Celebrity, Hailey Bieber, Selena Gomez, Sex and Relationships, Social Media, TikTok, Justin Bieber
Rhiannon Ingle