I'm A Celebrity... Get Me Out of Here! fans are all asking the exact same question after spotting a major absence in the official line-up photo.
ITV viewers were treated to 10 snaps of this year's line-up yesterday (11 November) featuring the likes of Coleen Rooney, McFly singer Danny Jones, Strictly Come Dancing legend Oti Mabuse, Loose Women star Jane Moore, Radio 1's Dean McCullough, N-Dubz legend Tulisa and boxing promoter Barry McGuigan.
The likes of Radio DJ Melvin Odoom, Coronation Street star Alan Halsall, and internet sensation GK Barry will also be joining the mix.
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After rattling through the official camp photos, fans were quick to clock one major gleaming celebrity omission.
Now, in the rumoured line-up which came to light some weeks back - many I'm A Celeb fans were under the impression that Love Island icon, Maura Higgins, would also be joining the gang Down Under.
Additionally, the first line-up also saw 62-year-old former BBC radio host, Reverend Richard Coles, announced as one of the celebs set to take on the challenge this year and he was also missing from yesterday's cast photo.
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Rushing to the Instagram comments of the I'm A Celeb campmates post, one fan hit out: "WHERE IS MAURA HIGGINS?!! But yall ate."
"Where’s Maura," wondered a second while a third quipped: "Nah not watching it we want Maura Higgins, icon."
A fourth declared: "Only here for GK Barry, Tulisa and Maura."
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"Oh I thought Maura Higgins was going in!" piped up a fifth, while a sixth penned: "No Maura Higgins?"
Another echoed: "I swear Maura Higgins was supposed to go in the jungle."
And a final Instagram user added: "Just missing my girl Maura."
Well, any seasoned I'm A Celeb fans will know that the beloved TV show starts off with 10 contestants - the ones currently in the official line-up group photo - before the final two contestants join the rest of the stars as latecomers.
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Last year's late arrivals were Italian jockey, Frankie Dettori, and former professional boxer, Tony Bellew, while 2022 saw Tory politician, Matt Hancock, and comedian Seann Walsh as the final two additions to the line-up.
So, I guess we'll simply have to wait to see if Maura - as well as the Rev - will grace our screens in the weeks to come.
I'm A Celebrity... Get Me Out of Here! is set to hit our screens this Sunday (17 November).
Topics: Im A Celebrity, TV And Film, Reality TV, ITV