Earlier this week, Justin Bieber fans went into meltdown after it emerged the singer's Instagram account had unfollowed his wife, Hailey Bieber.
The married couple, who welcomed their first child Jack Blues Bieber last year, regularly appear on each other's Instagram accounts.
Just a few days ago, Justin posted snaps of Hailey, meanwhile he's also been sharing a number of photos papped by photographer, Rory Kramer, one of which showed him and Hailey holding hands while ice-skating.
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But after fans noticed that Justin seemed to have unfollowed Hailey, speculation over the reason began to emerge.
What has Justin Bieber said about unfollowing Hailey?
Justin has since set the record straight, sharing a statement on Instagram over what had happened.
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But some fans aren't convinced.
Taking to Instagram to address the speculation, the 30-year-old wrote on his story: "Someone went on my account and unfollowed my wife."
He added: "S**t is getting suss out here."
Fan theories emerge
Prior to issuing his response, some of the 'Never Say Never' hit-maker's followers were under the impression that his social media move may have formed part of a PR stunt, and that Justin is actually using the attention as a means of creating hype around potential future music.
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The singer shared a post last week hinting at a return to showbiz by uploading a video of himself listening to a seemingly unreleased track.
"Attention seeking behaviour. Pr stunt to promote his album. Both of them," one critic slammed in response to the unfollowing news, while another predicted: "Seeking attention for his new music."
"I think he did it on purpose to make some noise," a third claimed.
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Another sceptic wrote online: "Justin bieber realized that he has to release music soon, so what does he do? Unfollows hailey as a PR STUNT so his music can make some noise."
People were also pointed out a 'flaw' with the statement that the singer shared, explaining they were sceptical over the idea that a 'hacker' could have managed to get access to Justin's account to simply unfollow Hailey.
One wrote: "Justin bieber wants us to believe that a hacker got into his account and the only thing they did was unfollow his wife?"
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While another said: "This is the lamest attempt at saving face because imagine hacking into justin bieber’s account and the ONLY thing you do is unfollow his wife?"
And a third added: "Hacker successfully hacked into Justin Bieber Instagram account and all he did was unfollow Hailey?!"
Tyla has reached out to Justin's reps for comment.
Topics: Celebrity, Justin Bieber, Hailey Bieber, Social Media