Fans of Kim Kardashian have been sent into overdrive after reports of a new alleged 'new boyfriend' have come to the surface.
According to an insider, the 44-year-old reality TV star has reportedly 'started dating someone new' and is 'keeping it very under wraps'.
The privacy around her supposed new beau clearly surprised fans, given that the ins and outs of her and the whole Kar-Jen family's life has been in the public eye for years now.
"She’s said the next person she dates will be someone who isn’t famous," the insider told Us Weekly, who also added that the Skims founder - who reportedly split with American footballer Odell Beckham Jr eight months back - became 'empowered' by 'staying single for so long'.
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Fans were clearly baffled by the new reports, however, with one writing: "What do you mean she’s keeping it private?? Her whole life is literally on TV!"
A second then echoed: "If it’s being kept private, how come we know about it then? It can’t be that private."
"Why not just go date someone and keep it private? We don’t need to know you want to keep it private," piped up a third.
But, who is this alleged new flame and what do we know about him so far?
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Well, according to Page Six, Kim is now seeing a real estate investor who 'isn’t in the public eye'.
While she isn't yet in a 'committed relationship', the source did confirm she is dating 'somebody new', the publication further reports.
"[Kardashian] is dating a few people at the moment," the insider went on to claim, before revealing where Kim met this mystery man.
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"She met the entrepreneur through mutual friends."
According to the outlet's source, the investor is 'not the first person she’s dated since her split from Odell'.
Since the split, they claimed that Kim's friends and sisters 'have tried setting her up' with people in their inner circle.
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"She’s been on a few dates here and there," they continued, explaining that her relationship with the real estate investor is 'nothing serious' at this current point in time.
With that said though, Kim is apparently still 'hesitant to reveal too much information about him because that has backfired in the past'.
Sharing their verdicts on the star's new approach to dating, the insider rounded off: "It’s not that she’s against dating somebody famous, but this person isn’t in the public eye and she wants to respect their privacy.
"Things aren’t that serious so she’s keeping her options available but she’s open to seeing where things go."
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Tyla has reached out to Kim Kardashian's representatives for comment.
Topics: Kim Kardashian, The Kardashians, Celebrity, Sex and Relationships