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Topics: Entertainment, Justin Bieber, Music, Social Media
Lucy Devine
Topics: Entertainment, Justin Bieber, Music, Social Media
Justin Bieber fans have been left confused after he seemingly unfollowed former long-term manager and friend, Scooter Braun.
Braun had been managing Bieber since 2008, after he discovered the singer on YouTube when he was just 13.
But over the last couple of years, it seems the pair's relationship has changed, with Billboard reporting in 2023 that Bieber was 'looking at how he might extract himself' from his contract with Braun.
Fast forward to 2024, and Braun announced he was retiring from management, following a number of high profile names parting ways with SB Projects, including Bieber himself, as well as Ariana Grande, Demi Lovato and Carly Rae Jepson.
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At the time, Braun wrote: “23 years. That’s how long I have been a music manager.
“... Justin and Ariana were both young teenagers when I began with them. Justin a 13 year old kid busking in Canada and Ariana a young actress on Nickelodeon.
"To see them both come up to be the legends they are today will forever be one of my greatest honors. As we change our working relationships now, I will continue to root for them with the same passion that I did at each of their humble beginnings."
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He continued: "One of my biggest clients and friends told me that they wanted to spread their wings and go in a new direction. We had been through so much together over the last decade, but instead of being hurt I saw it as a sign."
Now, it appears Bieber - and wife Hailey - are no longer following Braun on social media.
"Justin Bieber just unfollowed Scooter Braun on IG," one fan wrote online.
While another said: "It seems like there's a lot of tension between Scooter Braun and Justin Bieber right now."
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And a third added: "Serious stuff to see Justin Bieber block and unfollow Scooter Braun and Allison Kaye... I hope he is okay!
"Also to see Hailey do the same goes to show their is more what happened bts. All JB fans u all be ready to support him!"
It's also reported that Bieber has unfollowed Allison Kaye, an executive at SB Projects.
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Meanwhile, it appears that Braun - who is still the CEO of HYBE America - has deactivated his Instagram account.
Tyla has reached out to SB Projects, as well as a representative for Bieber for comment.