Kendrick Lamar directly addressed Drake at the Super Bowl during an ongoing feud between the pair, as a body language expert noted 'he doesn’t care'.
All eyes were on the Super Bowl halftime performance at last night's annual game, which saw the Philadelphia Eagles take home the victory over the Kansas City Chiefs with a 40 - 22 win.
It was Lamar's turn to take to the halftime stage, where each performer gets around 13 minutes to showcase their best work.
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Having just walked away from the Grammys with five more awards under his belt, including Song of the Year for Not Like Us, Lamar's performance was highly anticipated by fans - but for one specific reason.
The record that landed him the coveted Grammy award is actually is a diss track against fellow rapper Drake, in which the star accuses him of being a pedophile - landing them both in hot water.
And after Drake filed a lawsuit against the Universal Music Group in January - the record label both Lamar and Drake are affiliated with - it was unlikely that Lamar was going to play the song at the Super Bowl.
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But it didn't stop Lamar giving the fans the performance they wanted at the Super Bowl.
Not only that, but he invited Drake's ex-girlfriend and tennis star Serena Williams onto the stage, as she was spotted dancing to the song.
Another lyric in the song directly addresses the rapper, and Lamar stirred the pot even more by looking directly at the camera when he sang 'Hey Drake.'
Speaking on behalf of Slingo, body language expert Darren Stanton analysed what was really meant during that moment.
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He said: "With Kendrick, it’s taunting towards Drake, it’s having the audacity after being advised not to do that. He couldn’t help himself.
"When he turns to camera, he makes a direct signal down the lens, which he wants everyone to witness publicly."
The expert added: "It’s all part of the performance, clearly trying to show, I’m the better performer, I’m more successful."
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Stanton noted that there was 'no real anger' coming from Lamar's side, just a slight 'smugness' as he called him out during the Super Bowl performance.
He explained: "It is pretty personal.
"[He made] his feelings this clear in front of the millions of people watching shows he doesn’t care how he comes across and is leaning into the supposed feud."
Topics: Drake, Kendrick Lamar, Social Media, Music, Super Bowl
Mia Williams