Dragon’s Den is often home to some weird and wonderful inventions – some arguably more useful than others.
While it’s fun to see the Dragons fighting it out about the same product, it’s always fascinating to see the stuff that leaves them scratching their heads a bit.
That’s what happened in last night’s season finale, when one couple came through the doors of that infamous lift to pitch a product they claim boosts sex drive.
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Wesley and Lottie were plugging a supplement business set up in 2022 in the wake of Covid, saying it was designed to ‘help people in the bedroom’.
After making £13,000 in sales, the pair were asking the entrepreneurs for a £50,000 investment in return for a 10 percent equity in the business.
“During the Covid lockdowns, Lottie and I experienced a very high level of anxiety for the first time,” Wesley began, going on to say how this – paired with being cooped up indoors with each other for prolonged periods – started impacting their libido.
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They gave out sachets that need to be mixed with water to created a flavoured drink, prompting Peter Jones to nervously ask what happens when he consumes it.
“Well, nothing - after one sachet,” Wesley stressed.
“It’s not a Viagra, it’s not an instant sex drink, it is a daily supplement."
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When Steven Bartlett asked exactly how it worked to improve sex drive, Wesley told him it had 'helped’ for them.
“There’s such vast things that are involved with sex and relationships,” the businessman continued.
“There’s no one simple cure, I think there’s possibly a bit of a placebo effect of taking a supplement, and you’re actively doing something about it.”
While the Dragons already seemed sceptical, viewers at home lost it when the couple spoke about the name of their product.
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“Wiggy is the worst name for anything, ever,” one tweeted.
Someone else said: “Literally should have called it Jiggy not Wiggy lol #dragonsden.”
A third wrote: “I’m delighted Wiggy has been on #dragonsden just for the laughs I’m getting from the tweets.”
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Deborah Meaden was slightly confused, too.
“Why Wiggy?” she asked.
Wesley and Lottie turned to each other and smiled as they began to explain the thought process behind their product’s name.
“Funnily enough, my nickname as a kid was Wiggy,” Wesley said, before Lottie chipped in: “And so was mine!”
“And we looked at it, we were like, ‘That’s the perfect name for this brand,’” Wesley added.
“How funny,” Deborah told them. “It was meant to be! A match made in heaven.”
Sadly, none of the Dragons took the bite on this one and the duo left without a deal.
"We believe in our product, we're not gonna change it," Wesley said to the camera afterwards.
BBC also said in an on-screen warning to viewers: “Always consult a medical professional before using dietary supplements if you have any health concerns.”
Topics: Health, TV And Film, BBC
Jess Hardiman