Extremely clever way you’re being tricked every time you see oranges in the supermarket

"What if I told you that the red nets the oranges are packed in are part of a brilliant marketing trick played on you?"

To that, I would say, please not another one but it turns out that nothing is innocent and everything has an ulterior motive - including those oranges you just picked up from your local supermarket.

Pranav Joshi - who goes by @floydiancookery on Instagram - posted a video last week educating everyone on something you might not have ever thought about before - but you certainly will after hearing what he has to say.

"We don't really see colours with our eyes as much as we with our brains," Joshi began.

You see, the same colour can appear differently under various lights and surrounding colours, something called Colour Constancy.

Pranav then went on to make the comparison of *that* viral dress, you know the one. Was it black and blue, was it white and gold? After all this time I think it's safe to say we couldn't care less... although it was definitely black and blue and I have words for anyone who says differently.

Anyway, back to the oranges and the reason why they're packaged in red nets.

So, our brains perceive colours differently depending on the light, a phenomena first discovered by Wilhelm Von Bezold, German physicist and meteorologist, according to Pranav.

"He found out that the colours we see are understood by our brain in relation to their surroundings. Now this becomes even more interesting when different colours interact with each other." he said.

He then demonstrates with two oranges the same colour covered by a striped grid and we can see the colour of each orange differ as they interact with the colours of the stripes - and it's essentially the same when it comes the coloured netting on the fruit in our supermarket.

This is called the Munker White Illusion, where the foreground colour pulls the background colour closer to it, making it look more vibrant - and this is exactly what's happening with the oranges at the supermarket.

But it's not just oranges, it's the same reason why some lemons have green netting as it makes the yellow pop.

Honestly, the more you know.

But why is this necessary? Well, the more vibrant the colour, the more fresh we believe the fruit to be and the more likely we are to buy them.

Anyone else feeling just a tad manipulated?

People on social media have had their say, with some thrilled with the education as one wrote: "OMG I love learning this! And what a great metaphor twist at the end!"

Another simply said: "Nice info!" while a third added: "This is incredible."

However, not everyone was as convinced by the revelation.

"You really think that street vendors put so much thought into packing?" someone said, while another said: "The red nets are a health hazard, they shed tiny fragments of red plastic that can get into food unnoticed especially since even tomatoes are packed in these nets. Should be banned."

Although, you might want to do your own research on whether that's true or not... let's not go believing everything we read online after all.

One thing I'm sure we can all agree on though is an end to this marketing trickery - it would be nice to go into the supermarket and know we bought those oranges because we actually wanted them and not because we were getting played.