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Walmart has removed a controversial T-shirt after a mother spotted a rude word printed on it.
The garment was intended to be an ode to recycling but the supermarket chain inadvertently spelled a vulgar phrase that you may not see when you first read the words.
The T-shirt has a large “RE” capitalised lined up with the words ‘Recycle’, ‘Reuse’, ‘Renew’, ‘Rethink” stacked next to it.
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When reading the message from left to right the recycling message is clear however when reading the first letter of each word vertically without “RE” it spells ‘c**t’.
The accidentally offensive slogan tee was filmed by mum and TikToker Brianna (@wh0l3h3art3dly) while on a shopping trip in the George’s Kids section in Walmart.
“Frickin Walmart… strikes again… @Walmart Canada on a childs shirt… really?!?!” Brianna, from Ontario in Canada, wrote in the caption.
Brianna’s video has since gone viral, with over 5.6 million views and over 6,000 comments.
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People online are still having a field day coming up with jokes about the awkward top and the phrase printed on it.
“Someone didn’t proof that well enough,” one person said, while another wrote: “Yeah someone needs to Re-think the wording.”
Among all the concern, there were a few comments from people who joked about rushing to Walmart to get their own T-shirt because they thought the faux pas was hilarious.
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“I’d get the letters bedazzled,” one TikToker said, with another adding: “Ok but now I REALLY want one.”
Meanwhile, someone on Twitter said: “I need this shirt before Walmart realizes what they have done. Find the hidden word.”
After hearing about Walmart scrapping the designs for good, one Twitter user quipped: “Did they trash the shirts or recycle them?”
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Walmart has now taken action by pulling the tee from its stores.
In a statement shared with Fox Television Stations, Walmart said: "The shirt was only sold at Walmart Canada locations and has been removed from stores.”
Brianna hasn't posted anything since her TikTok video exposing the accidental word on the T-shirt on 1 April but we are keen to see if she responds.
Now that the C$5 (£2.98) tops have been permanently pulled from shelves, the people who were able to get one now have a garment which could be worth a lot more.
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Or at least a viral T-shirt to wear on Tuesdays!
Gregory Robinson