Olympic viewers once again left in utter shock over athlete's trunks as he competes for second time

Sure, we've seen records broken and gold medals dosed out left, right and centre, but one of the most hotly-discussed moments from this year's Olympics came after French diver Jules Bouyer took to the board.

Let's just say, if already you know what I'm referencing, you know...

Twenty-two-year-old Bouyer and his teammate Alexis Jandard, 27, placed fifth in the competition today (8 August) following a rather impressive follow-up performance to his debut dive last week.

French diver Jules Bouyer came in fifth in today's competition. (Maddie Meyer/Getty Images)

Despite bagging an eyebrow-raising score of 369.3, however, Team GB duo Anthony Harding, 24, and Jack Laugher, 29, were able to snatch bronze from the Parisian duo, after clocking a colossal 438.15 points.

It wasn't Bouyer's sporting near-miss that has kept tongues wagging since he first appeared on our television screens last week, however.

In fact, the athlete pretty much became a social media sensation within seconds rocking up to Paris for one pretty specific reason, and has been unable to shake off his newfound fame ever since.

But what is it about the sportsman that has made him such a hot commodity amongst Olympics viewers?

Well, without being too crude, you only have to take one look at the Frenchman to see why.

The diver's trunks have made him an online sensation. (Adam Pretty/Getty Images)

That's because he's harboured mass attention for the bright pair of tiny red, white and blue swimming trunks he's been wearing, with many fans taking it upon themselves to share their thoughts on his attire and physique.

And the hype is seemingly far from dying down.

Taking to the internet today, one fan teased: "Feels like they need to censor Jules Bouyer whenever he dives because..."

"I'm sorry but the french diver should have shaved like his fellow divers... also that swimsuit is super small ???" a second added.

A third went on: "This French diver is... This guy. The pole vaulter. Apparently there's something about French guys #Paris2024".

Fans have been going wild over his tiny swimming trunks. (NBC)

And apparently, the unexpected attention hasn't gone a miss for Bouyer, who last week spoke about the impression reputation he's harboured for himself.

Speaking to Reuters earlier this month (2 August), the diver explained: "If some people find it amusing to look at my pants, that's their problem. It amused me."

The sportsman added: "That said, we mustn't forget that it can take the athlete out of his bubble and that it can hurt.

"That wasn't the case for me. It was rather fun. I prefer people to look at my dives rather than my briefs, but there's nothing to worry about."