Viewers of this year's Olympic triathlon got more than they bargained for when they tuned in after witnessing an athlete regurgitating his morning meal on live television.
And even now, two weeks later, it's seemingly all that a lot of spectators can talk about after having been seemingly scarred for life.
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For those unfamiliar with this test of endurance, the triathlon sees competitors perform a 1.5km swim before taking on a 40km bike ride and finishing off with a 10km run.
All light work, then. Yeah?
Apparently, however, no amount of experience, practice or will power prepared Canadian athlete Tyler Mislawchuk for what was to come in the hefty 90-minute long race, which took place on 31 July.
Though he didn't manage to secure himself an Olympic medal, the 29-year-old managed to complete the trio of circuits in a pretty impressive 1hr 44 minutes and 25 seconds.
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Mislawchuk's celebrations were short-lived, however, and within minutes of the triathlon drawing to a close, he was left wretching his guts up for all to see.
In fact, in a interview later that day - and likely after the sportsman had brushed his teeth - he revealed he'd actually spewed 10 times that day.
He told Canadian media: "I didn’t come here to come top 10 but I gave it everything I had. I went for it, I have no regrets - vomited 10 times."
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Some onlookers were left wondering whether it was the dubious conditions in the River Seine had led to Mislawchuk's sudden illness.
Both the men's and women's triathlon competitions were previously postponed for two days after officials deemed the water in the French capital too unsafe to swim in.
The river had been a contentious issue prior to the commencement of the games, with one athlete going as far as trying to deliberately infect himself with E. Coli to increase his 'threshold' in the weeks prior to the triathlon.
In a surprising revelation, however, the Canadian triathlete later opened up on his rather stomach-wrenching endeavour, insisting he doesn't blame the water for getting ill.
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In fact, he claimed it was the heat that got to him.
"The race was strange," he told The Canadian Press. "It was crazy currents which was difficult to deal with and then wet on the bike course from rain in the morning.
"It was then just scolding hot on the run so just all the elements, all the challenges that you can imagine. But that’s triathlon.
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"We raced here last year in the test event and I had no issues.
"Obviously, I’m not a doctor, I’m not a water specialist, and so, for me, whatever I was reading in the news didn’t really matter."
Mislawchuk went on to admit that the current in the river did more harm that the potentially contaminated water.
"The current for sure was the biggest thing," he told the news outlet.
"People talk about the water quality but the current was so strong. "We went out in almost three minutes and came back in nine minutes.
"It felt like you’re swimming in a movie with slow motion and you’re stuck in that bad dream."