For what feels like centuries, the lowly Travelodge has provided travellers and holidaymakers with budget-friendly options and stellar service.
Going on a hen-do in Newcastle but don't want to spend a fortune on the room? Travelodge.
Got a work trip in London and want to stay somewhere that feels exactly like your parents' spare room? Travelodge.
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Visiting your daughter at uni in Liverpool but her flat has been overtaken by mice? Travelodge.
Honestly, the reasonably-priced hotel chain can be an absolute lifesaver - and their Full English breakfasts are famously underrated.
For some fun facts about the iconic British staple, the franchise boasts just under 600 hotels in the UK as of last year, with a huge plethora of rooms available to customers, from singles to full-fledged multi-bed family rooms.
So much so, that a lot of the time - unless you manage to get in there early enough - the city-centre locations are often fully booked.
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This week, however, hundreds of regular customers have been left utterly blindsided after discovering what the tiny blue and red logo actually is.
It's true, if you inspect the logo close-up, you'll see that it's not just a red blob sitting pretty on top of a blue blob.
And one TikToker has pointed out what it actually stands for.
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Taking to the video-sharing app, the woman in question - who goes by the username @chxrll - shared a video suggesting that it's actually the head of someone tucked up in bed sleeping.
And honestly, if you take a proper look at the logo, you'll see that she's absolutely right.
If that news comes as a surprise to you, however, don't worry. You're apparently not the only one.
In fact, in the videos comment section, another user simply suggested it was just some well chosen colours.
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Others, however, believe that the logo actually shows hills, writing: "But if you actually take a look at the Travelodge logo, it just looks like some red sky behind a backdrop amid the familiar colours - but apparently not.
Taking to TikTok, user @chxrll shared a video suggesting that it's actually the head of someone tucked up in bed sleeping.
It turns out that loads of people didn't know this, with some suggesting it was just some well chosen colours, others suggesting that it was hills, and another remarkably saying that they thought it was a seagull.
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Seriously, can anyone else see that?
In the video, she's eating a bag of crisps, with the closed caption reading: "My dumb ass thinking about how the Travelodge logo is a person sleeping...".
A third was remarkably caught saying that they thought it was a seagull. I mean, come on...
"My dumb ass thinking about how the Travelodge logo is a person sleeping..." the rib-tickling clip was captioned.
Topics: Travel, Social Media
Rhianna Benson