Animal rights organisation PETA (People for the Ethical Treatment of Animals) has made a shocking suggestion in a bid to turn more people away from meat.
Their newest campaign has proposed that women shouldn't have sex - or even have children - with any men who eat meat in an attempt to turn them vegan.
PETA has claimed that the sex strike against meat eaters could have a profound effect and potentially 'save the world' and end 'toxic masculinity'.
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Daniel Cox from PETA Germany opened up about the stereotypical men's men who are being targeted by the sex ban campaign.
"We all know them, the suburban fathers with beer bottles and barbecue tongs sizzling 70 cent sausages on their 700 euro grill," he said.
"The courgette added by the visitor is eyed with suspicion and only reluctantly tolerated."
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The PETA representative continued: "The fact that Germany's 'grill masters' believe they have to prove their masculinity to themselves and their fellow species through their consumption of meat is not only to the detriment of the animals, however.
"Now there is scientific proof that toxic masculinity also harms the climate. Therefore, a hefty meat tax of 41 per cent for men would be appropriate.
"A ban on sex or procreation for all meat-eating men would also be purposeful in this context."
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The journal Plos One is where the 41 percent statistic comes from, having found that meat-eating men typically have 41 more greenhouse gas emissions.
However, PETA has been slammed for attempting to use sex as a tool, and the fact that its campaign only focuses on heterosexual relationships.
In an interview with LBC radio, Conservative MP Alicia Kearns said: "It just feeds in to all the worst narratives of the '90s that women use sex, it's not something they enjoy, that they should use it as a tool against men.
"It's also incredibly focused on straight relationships."
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She said that it's another example of the animal right's group using 'shock tactics' in a bid to get their message across.
Reacting to the campaign, a bratwurst vendor in Germany told the newspaper Bild: "I'm speechless, completely shocked by this statement. I sell bratwurst professionally and more women than men come to me.
"I would have a big problem if my husband wasn't allowed to have sex anymore."
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News of the proposed sex ban comes after PETA said that they wanted to ban using animal names as insults.
PETA's Vice President of Programmes Elisa Allen told Tyla: "PETA Germany's suggestion was designed to get men who eat meat to sit up and take notice - and realise just how much of an impact their diets have on the planet and animals.
"The Earth is burning because people - especially men - are still eating methane-emitting animals exploited in vast numbers on farms built on razed forestland.
"The situation is critical, and the planet cannot support this many meat-eaters. We must all move towards a vegan lifestyle urgently, or there won’t be a habitable planet left for any of us."
Topics: Sex and Relationships
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Emma Guinness