It's almost time to enter Barbieland, and with the release of the hotly anticipated Barbie movie just days away, Primark has answered all our prayers with a brand-new clothing range.
Fans of the iconic doll have been flocking to the store after a clothing and homeware collection was announced in collaboration with the upcoming film.
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Bosses at one branch of the popular shop took to TikTok to tease fans with the brand new stock, writing: "Run don't walk for our new 'Barbie The Movie' range. In store now."
Over on the Primark website, the collection is hailed as being ‘packed with fun, shimmer and plenty of pink’.
Prices vary from £4 to £20 and there's truly something for everyone.
The video shows a sea of pink memorabilia, ranging from oversized t-shirts and velour tracksuits to pillows adorned with sequins and even sunglasses.
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Not to mention the fluffy blanket and adorable pink and white socks.
Excited shoppers are desperate to get their hands on some of the bits, with one writing: "The barbie tracksuits... I need."
Another echoed: "I need everything."
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Meanwhile, a third raved: "ITS A MUST."
As fans race to get their hands on the new merch, they don't have long to wait until they can rock up to the cinema to watch the pink-loving doll on the big screen.
Margot Robbie stars in the new flick as the titular doll alongside Ryan Gosling's Ken, with the pair joined by the likes of Will Ferrell, Michael Cera, Sex Education star Emma Mackey and Shang-Chi and the Legends of the Ten Rings actor Simu Liu.
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A synopsis says: "After being expelled from Barbieland for being a less than perfect-looking doll, Barbie sets off for the human world to find true happiness."
The flick is directed by Little Women's Greta Gerwig, who admitted that taking on such an iconic character comes with 'a lot of baggage' and 'a lot of nostalgic connections'.
Speaking to Vogue about the project, she said: "But with that come a lot of exciting ways to attack it. People generally hear ‘Barbie’ and think, ‘I know what that movie is going to be,’ and then they hear that Greta Gerwig is writing and directing it, and they’re like, ‘Oh, well, maybe I don’t...’”
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Barbie struts into cinemas on 21 July.
Topics: Barbie, Shopping, TV And Film, Fashion
Chloe Rowland