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Shoppers have been sent into a frenzy over a new Rimmel lip product that’s been called ‘perfection in a tube’.
The latest launch from the British beauty giant is a lip gloss with a twist (it’s packed with ingredients that are designed to care for your pout as well as making it look good) and beauty buffs have compared it to Summer Fridays’ £23 Lip Butter Balm.
It’s been hailed by Rimmel as its ‘most premium and advanced lip care yet’ thanks to its clever formulation including 5% squalane and peptides which helps to make lips nourished and smoother.
With a sweet vanilla scent, it also gives a pop of colour with a choice of six shades to pick from.
However the affordable price tag makes it 130% cheaper than many ‘prestige’ products on the market, Rimmel claims.
And it’s currently on offer too, with a saving of £6 off when you buy two (offer applies to any two Rimmel products for £14 until April 22).
TikTokers @wiktoriastefaniaa, @yazmooremakeup and @beautywithkatie have all raved about the gloss since its launch in January, with another TikToker gushing: “They are soooo good, I’m so obsessed with them.”
Another beauty fan claimed they’d stocked up on three tubes of the product, adding that they’d stopped buying the Summer Fridays balm altogether.
In fact, a retail employee recently sent Aussie shoppers running when she compared the lip balm to Hailey Bieber's brand Rhode, adding: "'They are what they say they are, they are super buttery on the lips. They all come in a sweet vanilla, cake-like scent... I can't stop reaching for them.
"They are so good. Highly recommend. They're giving Rhode and Summer Fridays."
So what makes it so popular? Since dropping exclusively in Superdrug in the new year, it’s won over legions of fans thanks to its nourishing properties.
Its clever lip-hugging applicator makes for a silky-smooth application, and it comes in the following shades: Vanilla Frost (clear), Bubble Gum (sheer pink), Coral Breeze (sheer coral), Red Velvet (sheer red), Latte Delight (sheer beige) and Mellow Mocha (sheer brown).
It’s the latest addition to the ‘Oh my gloss’ collection which also includes the Lip Oil that an impressive 95% of shoppers say they’d recommend to a friend.
The oil comes in four shades, each with a different scent to suit your mood: Clear Cloud (Coconut), Pink Flush (Water Melon), Berry Pink (Strawberry) or Vivid Red (Pomegranate).
Buy any 2 x Rimmel products for £14. Valid March 26 to April 22, subject to availability.
Featured Image Credit: TikTok/ Rimmel London/ Summer Fridays
Unity Blott