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Over the last few years, people have tried every beauty hack in the book in the pursuit of ‘glass skin’ - a flawless, mirror-like complexion.
Now, a new buzzy ingredient is doing the rounds on TikTok and it’s likely already sitting in your kitchen cupboard.
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On the social media platform, people are smothering their faces in rice water to 'reduce the appearance' of acne, fine lines, eczema, redness, and hyperpigmentation such as dark spots. A practice originating from Asian culture, rice water has been used for centuries to achieve clear, glowing skin.
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Now, there are hundreds of tutorials on how to create DIY rice face masks on social media and beauty influencers say it’s ‘nature’s best exfoliant’ that will leave your skin ‘bright and smooth'.
One TikToker says a rice water face mask can be created by 'mixing half a cup of white rice with one to two tablespoons of honey and water' - and will cost less than £5 to make.
If you don’t fancy creating the concoction yourself, there’s a budget face mask that’s gone viral on TikTok. With thousands of rave reviews, the Beauty Of Joseon Ground Rice and Honey Glow Mask has earned a legion of fans, who have been left impressed by the results.
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One TikTok user by the name @haileymarcolina filmed a 'before and after' video using the cult product and said the ‘results simply speak for themselves’. In the clip, she says her acne was ‘significantly smaller’ and ‘redness was reduced’ after just one use.
In the comments section, followers were shocked with the face mask's capabilities. One wrote, “Your skin is GLOWING, consider me influenced!”
What does the viral rice water face mask do?
The Beauty Of Joseon Ground Rice and Honey Glow Mask is packed full of hydrating, anti-inflammatory ingredients you’ll likely have heard of such as squalene and niacinamide.
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But rice hull powder is the real hero ingredient here. According to the brand, promises to reduce the appearance of pores, enhance brightness, and leave the skin 'deeply hydrated'. Meanwhile, the addition of honey is designed to calm the skin and reduce inflammation.
According to reviews, the product has helped people with different skin concerns, from eczema and rosacea to acne. One customer wrote: "Trust me I have used a lot of masks in my life, this one is SO GOOD. It brightens my skin, softens skin, and remove pores. If I could, I would gate keep this product."
Where to buy the rice water face mask
The Beauty Of Joseon Ground Rice and Honey Glow Mask is currently available at a discounted price of £12.49 on Stylevana.
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Having recently sold out on Beauty Bay, it likely won’t last long now word is out, so make sure to hurry if you're interested.