Gen Z women are jumping on the new trend of wearing 'unapproachable make-up' to 'reject' men.
As a 28-year-old man writing this - who admittedly knows nothing about women's makeup - I've always thought it was a tool designed to make yourself 'look better' for yourself and for whoever might be interested in you, in the same way guys like myself use their beard.
I can't leave the house without it.
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However, it seems that a new TikTok trend has come about, and it shows women how to look 'unapproachable' to avoid men walking up to them on a night out.
Pop singer and Los Angeles-based beauty trendsetter Hila Baksay is apparently responsible for the new beauty hack, as thousands of women have been sharing their own videos to the platform using the hashtag #unapproachablemakeup, racking up millions of views.
“It works like a charm,” Megi Hebeja, a 22-year-old style influencer from Philadelphia, explained to the NY Post.
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“And it only takes about 10 minutes.”
“Men are intimidated by women in darker makeup,” Hebeja claims.
“But when I wear my unapproachable makeup, they don’t come up to me because the look [incites] the fear that they’re gonna get rejected — and they are.”
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In her makeup tutorial posted on TikTok, she jokes: “Nothing I love more than p***ing men off and nothing p***es them off more than when you look so good they’re too scared to approach you.
“I think it’s really fun when guys at bars get rejected and then they start questioning their own masculine energy.”
Well, in the comments section, the new trend has definitely received a mixed response.
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"NO FR!! Whenever I dress up and wear makeup no one approaches me," one woman complains.
While another adds: "No one approaches me period. like ever."
Although it seems that one man is certainly not fooled by the new craze, writing: "It is called make-up, you are not too good be to approached it just means that the better you look is directly proportional to how terrible you actually look without makeup."
Someone else argued: "Women don't like it when men approach them in a bar. Ffs. No wonder Gen Z men don't date. These women are insufferable. This trend is even dumber. They're the same ones who'll complain in 10 years that they're single and can't find anyone. Enjoy cat life."
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"Hi Gen Z. I don't wear makeup. I just go out with nothing to get rejected. Thoughts on that? Rhetorical question," another comment.
Whatever works for you, I say.
Anish Vij