People are divided after learning how you really pronounce Shein.
It’s been the topic of debate for a long time, is it ‘sheen’? Is it ‘shine’?
It’s safe to say that people have been confused for a while.
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It seems to be a British-culture staple to openly pronounce things wrong, whilst owning it, of course.
Remember when we learned we were pronouncing Amanda Seyfried's name wrong after all this time?
Well, you’ll be glad to know that the fashion brand has finally put the debate to rest, with a post on X (formerly Twitter), revealing the real pronunciation.
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And it turns out if you've been saying shine or sheen, you're way off.
In fact, pretty much no one has been saying it right.
Apparently, it's SHE-in.
One user on TikTok shared the post, and people in the comments are baffled by how many different interpretations there are.
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In the comments section, one user wrote: “If you say she-in really fast it sounds like sheen so Imma still be saying sheen.”
It turns out lots of people have been saying 'sheen'.
“It's still sheen to me too!” said one commenter.
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A second responded to the video adding “No I will always say it sheen,” while another TikTok account added: "SHEEN 4EVA".
One woman said: “It will always be SHEEN in my heart,” and another added: “It HAS to be sheen”.
People also shared their own unique ways of pronouncing the fashion brand's name and we can't get over just how many there are.
“I say sheyn,” confessed one TikTok commenter.
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Another user typed: “I've always said Shane”.
“I thought it was like ‘shine’,” added one.
In related news, a video of rapper Nicki Minaj trying to pronounce Salford during a tour stop in Manchester in 2019 as part of her world tour resurfaced recently - and it's hilarious.
As she sashays across the stage, she joked: “Did you know I was born in Manchester?” in a heavily affected London accent.
Nice try, Nicki, but you're about 200 miles out - you’re not fooling anyone.
"But if I was from Manchester, I don't know exactly where I would be from..."
As numerous voices in the crowd shout Salford, Nicki looks bemused, and continues (still in full British mode): "Well? You don't know?"
Bending down and trying to lipread what fans were shouting, she attempted to say Salford.
"South?" she said, frowning.
"Sloth? Sol?"
Something tells me she's never stepped a single foot inside Salford.
Mia Williams