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Fashion buffs have been left baffled after realising they've been pronouncing the name of high-street retailer Zara wrong all these years.
The pronunciation of the name seems obvious, right? 'Zar Rah'? Well, apparently that's not the case. Sorry, folks:
The beloved brand – which was founded in the 1970s and has soared in popularity, with everyone from influencers to even the Princess of Wales seen sporting its gear – is based in Arteixo, Spain.
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Why is this relevant? Well, it bears quite an impact into how its pronounced, as the people that live there reportedly say it different to how many of us have been doing.
Apparently, it's actually meant to be pronounced more like 'tsah-dah', with the 'Z' coming out as a soft 'th' sound, and the 'R' bearing resemblance to American Ds.
The more you know, right?
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The whole thing was brought to everyone's attention by TikToker @itstheerica, who joked in the caption of her video: "Debating I’d I go with being pretentious and saying it correctly or continue on knowing I’m saying it wrong."
Safe to say, people have been left shook by the revelation, with one fan writing: "I’d love to go back to living in ignorance."
Another commented: "Say what now."
A third baffled user chimed in: "it shook me."
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And speaking of revelations, people are only just realising the name of fashion retailer ASOS actually stands for something and isn't just a random collection of letters.
That's right, it turns out that ASOS actually stands for 'as seen on screen' and isn't just a nice-sounding name.
When the fashion brand first launched in over two decades ago, it was called 'As Seen On Screen' and as the name suggests, you could buy copies of clothes which appeared in movies or on TV.
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The brand actually used to pair with major celebrities and offer styles worn by famous faces so that if you saw a celebrity and thought 'I want to wear what they wear', you knew exactly where you could get your hands on it.
However, a couple of years later, it decided to sell other clothes as well and thought its original name probably wouldn't do a good job of communicating this - hence the acronym we all know now.
Chloe Rowland