A father has sparked outrage after waving goodbye to his young children in economy while he and his wife enjoyed the luxuries of first class.
Real estate mogul Samuel Leeds usually posts on social media to share entrepreneurial tips to his 242,000 followers.
However, this time, the 32-year-old has been providing some parenting advice to other wealthy families.
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He has caused a big debate among his followers after a recent TikTok saw him telling other rich parents to avoid 'spoiling your kids'.
The clip shows the father-of-two abandon his young kids so he can join his wife Amanda in having a lavish meal at the front of the plane in first class.
"Rich people don't spoil your kids," he wrote.
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"Walking past business class because I earned it."
After walking to the front of the plane to greet his wife, Samuel writes: "First class. My dinner is ready.
"My wife who helps build the business with me."
At the end of the clip he asks his followers if they: "Agree or disagree?"
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As you can imagine, the comments section was flooded with different views.
Some viewers were in complete agreement with the TikToker, as one user wrote: "Bros teaching them a valuable lesson and saving a couple quid too."
"I am baffled by the people who have a problem with this. They have a nanny and are on a plane. The kids are getting to go on vacation as well," another thought.
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A third person also agreed: "Agreed!! His kids aren’t wealthy he and his wife are. Those kids don’t have jobs or an income."
"I love this! Your hard earned money not theirs. They need to learn to make their own. No excuses and this is a teachable moment when they get older," added a fourth.
Meanwhile, others weren't quite on the same wavelength as the successful property investor.
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"No way, I understand the lesson but no way am I being that far away from my girls," one mum wrote.
"Nah. I’ll sit with my kids," a second added.
A third penned: "Wouldn't you want to spend time with your children?"
While someone else also said: "I dunno, seeing the little girl's smile drop as he turned away was pretty sad for me."
"How can babies earn anything y’all put them on this planet they didn’t ask to be here," another follower thought.