Gino D'Acampo has always been a champ when it comes to iconic one-liners, and you just know when he shows his face in the This Morning studios, you're in for a treat.
The TV chef will forever be immortalised by his 2010 cooking segment on the ITV show, when he told Holly Willoughby: "If my grandmother had wheels she would have been a bike."
Well, over a decade later, Gino is still doing what he does best and leaving viewers absolutely speechless - this time, by recommending that a fan had a threesome with their father. Yes, really:
Gino joined Holly and Phil for a segment where viewers at home could ask him for advice, covering everything from dilemmas in the kitchen to trouble in the bedroom.
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The chef kept his answers pretty clean for the most part, but when the final question arose, he just couldn't resist.
Phillip was gobsmacked even reading the fan's predicament aloud, telling Gino and Holly that his wife keeps shouting out his dad's name during sex.
While Holly, horrified by the sticky situation, suggested that the viewer had a good, long chat with his partner, Gino had a more practical idea.
"I do have a solution but I don’t know if it’s for This Morning," Gino said.
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Holly's eyes widened as though she could predict what was about to come next, and warned Gino: "Well if your alarm bells are ringing, I'd listen to them loud and clear."
But Gino, ever the rebel, decided to ignore Holly's caution and went ahead with his advice, telling the troubled fan: "I think the only way to break this once and for all - threesome."
Holly and Phil pulled faces at the camera as they tried their best to contain their laughter.
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"Yes guys, that’s the way forward, that is the way forward", Gino continued.
"Get your dad involved and see what happens. One way or another, it’s going to come out of your head."
Viewers at home were obsessed with the hilarious segment - even if Gino's advice was poor - and took to social media to discuss.
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"Okay, so Gino telling a caller to have a threesome is probably the most unexpected thing to happen on a #ThisMorning phone-in!" wrote one fan.
"Gino did not just say threesome on day time tv I am screaming", tweeted another.
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"Not Gino telling John to have a threesome with his own dad on live TV", penned a third.
Say what you want about his advice, but that man to be in front of the camera!
Topics: TV And Film, ITV, This Morning