Holly Willoughby and Phillip Schofield were booed as they won the National Television Award for Best Daytime Show yesterday, 13 October.
Following their acceptance of the award and the ceremony, Holly left, with Phillip going on to party solo.
They took to the stage to collect their award, with Phillip saying: "Please don't think we take this for granted. This year means so much to us every year, especially this year. We have the most amazing team, I have the best friend, we have the best boss."
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Holly went on to add "This award means so much because it's voted for by you.
"And I think This Morning has a very special relationship with you."
However, the group was met with sounds of 'booing' from the crowd as they went to collect their award, to which Holly reminded viewers that they actually voted for the show to win.
Holly then left the ceremony instead of staying on for to party.
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One onlooker told The Sun: "Holly picked up her award for Best Daytime and then left 30 minutes after.
"Normally she stays around for a drink with Phil and the team but she did an early exit.
"She was seen leaving the ceremony and getting into a car outside just after 10 pm."
The frosty reaction to the pair could have something to do with queue-gate.
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For those not familiar, in September, the pair were accused of jumping the queue to see the Queen lying in state following her tragic death.
The presenters travelled to Westminster Hall to pay their respects to the late monarch on 16 September.
Online, much of the response has been about their alleged 'queue jumping' in regard to their recent win.
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"Queue jumpers #NTAs," one onlooker simply penned, while another added: "So did you queue to get into the NTAs?"
Someone else penned: "Turned on #NTAs and I’m convinced it’s [a] fix…This Morning winning after Phil and Holly got so much hate over “jumping the queue”…there is just no way!"
While thousands of people were made to queue for hours through the streets of London to do the same, it appeared the pair were permitted to skip the line after a press gallery for separate viewing.
In response to this an ITV spokesperson said: "Phillip and Holly had full accreditation which was organised by the This Morning production team. Any claims otherwise are untrue."
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Tyla has approached reps of Holly Willoughby for comment.
Topics: Holly Willoughby, Phillip Schofield, This Morning, News, Celebrity