Jeffree Star has announced that he's 'team Selena' as he inserted himself into the alleged beef between Selena Gomez and Hailey Bieber.
Star certainly didn't hold back after he received a package from Hailey's skincare brand, Rhode Skin - but I'll let him speak for himself:
Selena and Hailey haven't directly addressed one another online, but fans are convinced they've been butting heads through subtle digs, body language and comments shared on social media.
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Selena has asked her followers to 'please be kind and consider others' mental health', but Star wasn't afraid of being critical when he cracked open the package in a video shared on TikTok.
He didn't hesitate to get to the point, saying: "Okay, so the packaging is so boring."
He then drew attention to a picture of Hailey featured on a leaflet inside the box, saying: "And then I open it up and - girl - she literally looks like she wants to die. Oh my god, that face is like, 'Why did I do this? Why did I create a skincare brand'."
Star claimed Hailey's brand had come about through 'privilege', saying: "So when you're privileged and you use daddy's money and you've never worked a day in your life, I guess this is what we're doing."
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He went on to describe Rhode skincare as 'boring' as he looked at the grey-packaged products inside, before bringing Selena into the conversation, saying: "In this house we are team Selena and we are team not bullying anyone."
Star explained that he'd decided to 'skip' the review of Hailey's products, instead throwing the box straight into a bin outside after announcing that Hailey didn't 'deserve [the] pink trash can' in his home.
"Just like Shawn Mendes said, 'Bye'," Star added.
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A caption alongside the video described Hailey as a 'bully & mean girl', while viewers branded the video as 'honest' and 'iconic'.
Fans also urged Star to review Selena's own make up brand, Rare Beauty, with one writing: "Yayyy!!!!! Team Selena!!! please do a Rare Beauty review!!!"
Hailey doesn't appear to have responded to Star's video, but it came just hours after she took to Instagram to promote her products in a series of Stories.
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The model, who is married to Selena's ex-boyfriend Justin Bieber, launched her skincare range in 2022 and describes her products as those that 'really work, in a way that’s accessible to everyone'.
Selena launched Rare Beauty a few years earlier in 2019.
Topics: Beauty, Celebrity, TikTok, Hailey Bieber
Emily Brown