Justin Bieber unfollows wife Hailey Bieber on social media

Fans of celebrity power couple Justin and Hailey Bieber are beginning to suspect trouble in paradise, after the 'Baby' singer seemingly unfollowed his wife on social media.

That's right - Justin, 30, no longer follows his Rhode CEO wife on Instagram. But why?

For those out of the loop, the Biebers officially exchanged vows all the way back in 2018, after several years of on-off romance.

In the years prior, Justin had famously dated Disney actress Selena Gomez, whilst Hailey was said to have been involved with another Canadian singer, in the form of Shawn Mendes.

Eventually, the couple first tied the knot during an official ceremony in New York, which was followed closely by a religious service at the Somerset Chapel at the Montage Palmetto Bluff, in North Carolina.

Last year, Justin and Hailey welcomed their first child together, a son they named Jack Blues.

"They're both overjoyed," a source told PEOPLE Magazine at the time. "The baby is such a miracle. He's adorable and doing well. Hailey's doing well, too.

"The pregnancy was something that they very much wished and prayed for."

Sadly, however, their joy may have been somewhat tainted by rumours of strife behind the scenes, after Justin unfollowed Hailey today on Instagram, sparking break-up rumours.

"Is this the modern way of announcing a breakup," one questioned on social media afterwards, as another confessed: "Wow didn’t see this one coming."

Others, however, believe the social media move might be somewhat of a PR stunt, and that the singer is actually using the attention as a means of creating hype surrounding future musical works.

"Attention seeking behavior. Pr stunt to promote his album. Both of them," one critic slammed in response to the unfollowing news, while another predicted: "Seeking attention for his new music".

"i think he did it on purpose to make some noise," a third explained.

Another sceptic wrote online: "He knows he is coming to flop with his new album its giving pr its giving desperate".

Their suggestions come just days after some fans convinced themselves the 'What Do You Mean' hitmaker is set to make an imminent return to the entertainment industry in the coming months.

Justin - who happens to have more MTV Europe Music Awards than any other artist, at a staggering 22 - shared a cryptic Instagram post last week alluding to a return to showbiz by uploading a video of himself listening to a seemingly unreleased track.

The clip was shared on his Instagram story, seeing the star jamming out alongside his make-up boss other-half in the passenger seat of a vehicle, with Justin including a film camera Emoji and a writing hand over the top.

Does this mean he's been working on some new stuff? It certainly would seem so...

Tyla has contacted Justin and Hailey's representatives for comment.