As quick and sporadically as she came into the spotlight, the 'Hawk Tuah' girl appears to have already fallen out of favour with her previously loyal fanbase.
This comes as another video of the star has gone viral on the internet - this time, however, it's for all the wrong reasons.
If you have no idea who on earth I'm raving on about, the 'Hawk Tuah' girl is the nickname given to 21-year-old Nashville local, Haliey Welch.
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Welch became the subject of one of this year's most viral moments back in early June, after making a rather NSFW admission about her bedroom antics.
The southern belle's face has since been recognised worldwide after she and her gal pals were approached on a night out by YouTubers Tim Dickerson and DeArius Marlow asking Tennessee party-goers a range of questions, including 'what makes a man go crazy [in bed] every time'.
It was at this moment that the internet icon gave an eyebrow-raising response that shocked social media.
That's because her controversial answer came along with the impression of someone preparing to spit on a set of male genitalia.
"You gotta give ’em that ‘hawk tuah’ and spit on that thang, you get me?" she told content creators Tim & Dee TV.
Ever since that highly-publicised interview, Haliey has hit the headlines on countless occasions.
As well as setting up her own merchandise brand, she has made several public appearances, and seemingly became quite the celeb around the mid-south...
That is, until this week, apparently.
As we say, it looks as though the online sensation's 15 minutes of fame is over as quickly as it started, after a follow-up video of the star making an unexpected appearance at Rock The South Festival over the weekend.
According to several videos of the star-studded event, after being welcomed onto the stage to introduce performers Warren Zeiders and Jelly Roll, Haliey was confronted by a pretty underwhelmed audience.
"Let's here for Warren Zeiders and Jelly Roll!" she could be heard yelling to an unreceptive crowd.
And since then, internet users have been left wondering why we're still going on about the 'Hawk Tuah' girl.
Taking to social media, one begged: "Ugh can we be done with this girl now"
"I think people are over her already", a second added.
A third went on: "She was June. This is July. Times up".
Looks like Hawk Tuah Girl's 15 minutes might be up already...
Topics: Celebrity, Social Media, TikTok, Music, Festivals
Rhianna Benson