Just hours after this year's MAFS UK came to an end, star Ross McCarthy has gone Insta-official with someone new.
And let's just say, some Channel 4 aren't thrilled to have seen the former fan-favourite moving on so quickly...
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Despite starting off the 2024 series as one of Married At First Sight's strongest couples - evidently feeling both a physical and emotional connection to one another - recent weeks have put Ross and Sacha to the test.
As well as the couple respectively butting heads with other contestants on the reality show (cough, Alex Henry), they also struggled when it came to conversations about the future.
And something which had been a cause for concern for both partners throughout the nine-week show was where they'd move to afterwards, with single dad Ross having both a child and a job up in Manchester, but home-bird Sacha wanting the pair to settle down in the Midlands.
Not only did this subject ceaseless cause spats between the duo, but Channel 4 hinted that it was what caused Sacha to endure a major meltdown, by bursting into tears and storming off, during the final vows - though she later claimed her upset was over a different reason altogether.
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Last night's drama-fuelled 'reunion episode' (14 November) saw the pair appear happier than ever, with Ross revealing that he'd made the move to Walsall to be closer to his wife, leaving fans of the show holding onto hope that they'd be able to make it out the other side.
But clearly, things weren't meant to be.
Just hours after the gathering hit our TV screens, Ross has confirmed a brand new romance, sharing a first look at his girlfriend on social media.
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A sweet video shared to his account - which saw the two of them running along the beach together, before his new Mrs jumps into his arms - was captioned: "The moment I been waiting for…. The real deal. My world," and accompanied by Billie Eilish's heartfelt hit 'Birds Of A Feather'.
The woman's username has been tagged as @magda11122, though her social media account is private.
According to The Tab, however, Ross has been hinting at a new off-camera romance with the Cheshire-born aesthetics practitioner - who is also reportedly a single parent, like her new man - for several months now.
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He was even spotted commenting compliments - like 'Looking hot', and 'Little queen' - back in August.
And by the sounds of fans' reactions, many viewers have seemingly forgotten that the romance experiment was filmed over six months earlier, and that technically, Ross didn't break a single production rule in not going public with her until the series came to its end.
"Wait I thought moved to sasha home after! The show I see he apparently said he moved to herd straight away - what I am missing," one Instagram user asked in the comments.
Another begged: "What happened [sad emoji]."
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Thankfully, however, the vast majority of remarks on the post were positive, with many clearly happy that Ross has finally found his perfect match - and she's local!
"Aw happy you got your happy ending with someone," one gushed, as another added: "So glad you've found the happiness you so truly deserve!!"
"Yes Ross and this is what I’m talking about get in ur amazing and deserve all of this," a third went on.
"I wish you all the happiness in the world, sorry things with sacha didn't work out," added a fourth.
Topics: Married At First Sight, Married at First Sight UK, Reality TV, Channel 4, TV And Film