A mum has slammed B&M for selling Christmas items four months early.
Zoe Sullivan, from Moray in Scotland, has 12 children with husband Ben and regularly posts on social media about their life.
And in a recent video, where she discussed a recent trip to the budget chain, the 44-year-old said she was sad to see so many festive items lining the aisles.
In the video, Zoe said she had picked up a few things for her kids, including some Spider-Man games and toys in a festive two-for-£24 offer.
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However, she said that with a long way to go until December it was frustrating that shops seem to be bringing out Christmas items earlier and earlier.
Zoe argued this must be difficult for families who can't afford presents for their kids.
"It gets earlier and earlier and earlier every year", she said. "You have to be early because by the time Christmas comes B&M is is cleared out, there's nothing left.
"So you have to kind of get it early which isn't always possible."
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Zoe went on: "I know going back a few years for us we couldn't really get the stuff early because we didn't have the money until much closer to Christmas
"So you end up missing out because they bring the stuff in so early now.
"And that's a little bit annoying because you can't always afford the stuff back in August, especially when you've just spent however much getting the kids back to school.
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"We do kind of start thinking about Christmas as soon as they've gone back to school it's not always affordable to be able to do it as soon as they've gone back to school. So it's a little bit, it is really early."
But B&M aren't the only ones gearing up for the festive season.
Lush has confirmed its Snow Fairy collection is coming back to stores within a matter of weeks, meaning you can stock up as those darker, colder nights start to draw in.
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For many people, Snow Fairy has become as synonymous with Christmas as the Greggs Festive Bake and a Starbucks Gingerbread Latte.
The iconic sugary-sweet bubblegum scent was invented 18 years ago by Lush’s Global Retail Director Claire Constantine, daughter of Co-Founders and Product Inventors Mark and Mo Constantine.
“When I was around 11 mum and dad brought home a pink shower gel with no scent,” she explains on the cosmetic giant's website.
“I found it in the bathroom and told them that I loved the colour but it needed to smell of candy fluff and my favourite perfume. That product became called ‘Snow Fairy’ and is now our best selling Christmas product year after year. I still love it to this day!”
Dominic Smithers