Apple has revealed a whole host of new colours as it unveiled the new iPhone 15 series.
The tech giant's boss Tim Cook took to the stage at the long-awaited event today (12 September), getting into the nitty gritty of what we can all expect from the new model.
And one of the most glaring changes to the device is the colours that will be on offer when it finally hits the shelves.
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Rather than the striking dark tones we've become accustomed to over the years, Apple's faithful customers will be able to opt for an array of much lighter colours.
Among them is a pale pink, green, blue, and yellow, as well as the traditional black, obvs.
Beyond the phone's aesthetic, Cook and his team also went into detail about the device itself and what lies in store for those who are willing to fork out for it.
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Apple claims that the screens will be tougher than ever before, which will be music to the ears of those fairly clumsy phone users among us.
The camera has also had a bit of a facelift, with the photo app now automatically detecting if someone is in the picture you're trying to take and switching to portrait mode.
It will also have a mode that will allow users to filter out background noise and use its microphone to detect what you're saying instead.
But really, if we're honest with ourselves, there's only one announcement we were waiting for... drum roll, please...
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And that is, of course, the big changes being made to the iPhone's charging port.
Previously, iPhones have relied on a proprietary lightning cable, while the majority of other devices, including some made by Apple, have plumped for a USB-C cable.
But now, following a new rule introduced by the European Union, Apple has followed suit, going with a USB-C port for its new series.
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The decision was taken because EU law dictated that all portable devices must be compatible with a universal charger by December 2024.
This was part of an effort to try and reduce the amount of e-waste.
So the final question is pretty easy: how much will this all cost you?
Well, in a nice surprise for customers, the iPhone will start at $799, while the iPhone 15 Plus will be priced at $899, the same prices as last year's models.
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Meanwhile, the iPhone 15 Pro will set you back $999, with the iPhone 15 Pro Max costing $1,199.
You now also get 256 GB by default.
The 15 series will go on sale from 22 September.
Topics: Apple, Technology, iPhone