Olivia Attwood has been hailed an 'absolute genius' for her make-up hack involving deodorant.
With summer comes the gleeful prospect of a golden tan, Pimms in the park and watching Love Island - although, is it even worth it after the season with Attwood in?
However, with warmer weather also comes the dreaded prospect of thigh chafing, feeling like you're getting a free wax when you stand up from your chair with bare legs and - dun, dun dun - the SULA.
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If you don't know what I'm on about and didn't spend your teens binge-watching noughties classics like Wild Child, I'm talking about a 'Sweaty Upper Lip Alert'.
But fear not, because Attwood has shared her hack for keeping moisture at bay so your perfectly painted make-up doesn't slip away - sometimes hot girl summers really end up a bit too hot.
Attwood - who appeared on ITV's reality dating show Love Island before making her way into the jungle on I'm a Celeb, even if only for a day - revealed her unusual hack in a post to Instagram.
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Uploading a 'Get Ready With Me' video of her doing her make-up while on her honeymoon with husband, Bradley Dack, Attwood revealed she uses deodorant in her routine.
The 32-year-old can be seen contouring her face, before later dabbing on some stick deodorant just above her upper lip.
In a post to her story, the former Love Islander shared a picture of herself sometime later in the day in a stonking 38 degrees, revealing there's method to the apparent madness.
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The image caption reads: "So basically what you need to know is setting your makeup with stick deodorant will change your life.
"This is one back from my vegas pageant days lol.
"I use it anywhere you get make up movement in the heat on a bare face first and then I go over at the end."
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The Getting Filthy Rich presenter was quick to note she 'obviously' has a 'separate one for the make-up bag' - a deodorant she uses just for her face.
"We aren't going armpits to face, we aren't animals," she continues. The reality star resolved: "It's 40 degrees here and my make-up didn't move all day. Your welcome x."
While some were slightly bewildered at first, other of Attwood's followers have flocked to the post in excitement over the hack.
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One Instagram user wrote: "Absolute genius. I've got a swimming pool on my top lip."
"It's the sure on the top lip for me. Genius," another agreed.
A third added: "Wish we knew this trick years ago! X."
"Omg, might have found a cure my SULA," a fourth commented.
And a final resolved: "What a good idea, I will be trying this xxx."
Topics: Love Island, ITV, TV And Film, Beauty, Make-Up, Social media, Instagram
Poppy Bilderbeck