Kim Kardashian has split the internet right down the middle after it has emerged her nine-year-old daughter is set to launch her own business.
North West, the eldest of the reality TV star's four children, could end up having a 'momager' of her own after Kim filed four new trademarks under her child's name earlier this month.
Fans and critics have since flocked to share their views on Kim's decision to start a business empire for the child before she's even hit high school.
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Of course, the Kardashians have been no stranger to pretty much every single business idea out there.
Whether that's Kim's minimalist SKIMS clothing line, Kylie's iconic lip kits, Kourtney's controversial vagina gummies, and even Kendall's 818 tequila brand - no stone has not left unturned when it comes to the Kardashian/Jenners.
And it's clear that Kim wants to keep on the tradition that mum-of-five, Kris, set way back when in the 90s.
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The US Sun has reported that the star filed four new trademarks under her eldest daughter's name at the start of this month (10 March).
The first is for 'non-medicated skin preparations, skin moisturizers, skin lotions, skin creams, skin cleansers', with the 9-year-old's supposed beauty line expanding into 'skin serums, facial oils, body oils, bath and shower gels, bubble bath, body powders, cosmetics, fragrances, hair care preparations,' just to name a few.
The second trademark revolves around something slightly more age-appropriate - a toy line.
It will expand into 'toy figures, doll accessories, dolls, drawing toys, infant toys, mechanical action toys, play sets for action figures, soft sculpture toys [and] bath toys'.
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The company may also put out products like 'children's educational toys for developing fine motor and cognitive skills, musical toys, toy food, toy cookware, baby gyms, playground balls, and sport balls'.
Coming up as number three is the trademark all to do with the world of advertising, with the fourth trademark all to do with 'entertainment in the nature of providing information in means of a global computer network in the fields of entertainment and pop culture'.
Talk about a head start.
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While not much is yet known about these potential business ventures, and Kim herself is yet to comment, the news has since rocked the internet, with some congratulating the momager for setting her child's future up.
"She won't have to work a damn day in her life," pointed out one Twitter user.
Another posted: "Y'all hating but her having her own business this young isn't bad," while a third said: "This seems like a pretty smart business move."
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Others, however, slammed Kim for taking North's childhood away from her too soon.
One Twitter user wrote: "I can understand a toy line but a skincare line is kinda ridiculous for a nine year old."
"Can she be just a child just a little bit longer?" a second commented.
While a final Twitter user added: "Just enjoy your life being a kid. You only have one chance to do that."
Tyla has reached out to Kim Kardashian's reps for comment.
Topics: Celebrity, Kim Kardashian, Parenting
Rhiannon Ingle