People are flooding to social media to condemn Katie Price after she told her daughter Princess she was 'so ugly as a kid'.
Katie Price's daughter - who she shares with ex-husband, singer Peter Andre - has previously hit headlines for speaking out to defend herself wearing heavy makeup at the age of 15.
However, now, it's her mum who's talking negatively about her appearance, Price making the comments while sat down for a chat with Grace Barry on her podcast Saving Grace.
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On the podcast, Price opens up about her own battles with her self-image but then goes on to discuss her children's appearances - Price a mum-of-five to Harvey, 21, Junior, 18, Princess, 16, Jett, 9, and Bunny, 8.
The 45-year-old tells Barry: "Me, Princess and my mum all have the same mole. Princess it going to keep hers, I had mine removed after the jungle.
"Princess is so pretty though but she was so ugly as a kid though."
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Despite gasps from the podcast host and audience alike - Barry questioning, 'How can you say that?' - Price persists.
In a clip from the podcast episode, she turns to address Princess sat in the audience off-camera, telling her daughter: "No, you was ugly weren't you?"
Price then tells Barry to 'Google it,' noting while she '[couldn't] believe how ugly Princess was as a kid' her daughter is 'gorgeous now'.
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Price resolves: "I don't care what anyone says, it's not being cruel. I know if my babies are ugly or not."
However, the internet is having none of it and people have rushed to social media to rain down on Price for her negative comments about her daughter's appearance.
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One Twitter user said: "I got told I was ugly as a kid. Stuck with me. Poor Princess has this digital footprint forever."
"Thing is I can remember princess when she was a baby/toddler and she was cute as a button - she looked exactly like Katie’s mum. I’m not sure what she’s talking about?" Another added.
A third commented: "Katie Price telling her daughter she was an ugly child like what the f**k. Why pass your own body image issues onto your child?! So sick."
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"And she got a Mother of the Year award! Her kids must have pretty thick skin. I don't like how they are used for publicity," a fourth said.
And a final simply resolved: "Katie Price is vile."
If you’re experiencing low self-esteem, contact Mind on 0300 123 3393 between 9am to 6pm Monday to Friday (except bank holidays). Alternatively, you can visit their website here.
When contacted for comment, a representative of Price told Tyla: "No comment."
Topics: Beauty, Celebrity, Katie Price, Parenting, Social media, TV And Film, Mental Health