Rihanna showed off just how effective her Savage x Fenty maternity bras are as she shared a cute picture of herself using one to breastfeed her baby son.
At 35 years old, Rihanna is really doing it all.
Not only did she reveal her second pregnancy while performing at the iconic Super Bowl halftime show, but she is now carrying out said pregnancy while juggling life as a mum, singer and heading her own brand.
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Her Savage x Fenty company is known for selling a range of lingerie, including maternity bras which the brand itself admits are 'not ur mama's maternity bras'.
And Rihanna showed one of the bras in action in a post on the brand's Twitter page, in which she's seen wearing a black bra and grinning at the camera while her son, RZA, feeds through the hole designed in the bra for breastfeeding.
A caption alongside the image reads: "Not ur mama's maternity bras...designed by @rihanna, approved by baby RZA. #SavageXMaternity"
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Savage x Fenty launched its latest maternity collection today (9 August), with the products designed by Rihanna herself.
It features new bralette styles with extra support for new and pregnant mothers, and are inspired by some of the brand's existing and bestselling products.
To make breastfeeding easier, the new styles feature front-facing straps, a nursing sling with a neckline to underarm opening, a set of nursing clasps and an added row on the hook and eye closure of the bra to help ensure the best fit.
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Rihanna welcomed her first son with A$AP Rocky in May 2022, after which she made clear that she wouldn't be relying on regular maternity clothes to wear over her growing stomach.
"When I found out I was pregnant, I thought to myself, 'There's no way I'm going to go shopping in no maternity aisle,' " she told Vogue last year.
The singer also admitted that she and A$AP Rocky weren't specifically planning to grow their family when she got pregnant with RZA, but that didn't mean it was bad news.
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"Planning? I wouldn't say planning. But certainly not planning against it," she explained. "I always thought it would be marriage first, then a baby, but who the f**k says it has to be that way. I'm certainly not gonna let that get in the way of me being a mom."
It's unclear exactly how far along Rihanna is in her second pregnancy, but with six months having passed since she announced the news, it probably won't be very long before RZA's younger sibling makes an appearance.
Topics: Rihanna, Music, Celebrity, Fashion, Parenting, Pregnancy
Emily Brown