Stacey Solomon has announced a new venture with the launch of a homewear range, but her choices have sparked mixed responses from followers who have criticised a theme in her products.
The mum-of-five is all for sharing snaps of her home life online, but soon fans will be able to bring little pieces of her aesthetic into their own houses when she launches her range with George at Asda.
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Solomon discussed the launch in a post on her Instagram Story, revealing that she'd been working on the range 'for a really long time' and adding: "I have always wanted to do [this] but have never found the right person to do it with, opportunity to do it with...
"I finally did find the right brand and the right people I wanted to work with. I can finally tell you that I've created my own homeware range!"
The TV star said she was both excited and nervous over the prospect of the launch because it's 'really close to [her] heart'.
"The reason I have not done anything like this before is because I wanted to wait for the right opportunity to work with a brand which realigns with my values and really get involved with the process and not just slap my name on stuff and put it out there," Solomon said.
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"I wanted to be a part of the design, the making, where it's made, how it's made , the packaging, every little day, the pricing everything. I'm so excited to say that the homeware range is with George At Asda! An actual brand I love."
George At Asda's own Instagram account also shared the news of the launch with a snap of Solomon showing off some of the products that will be available when the range launches in September.
The former X Factor star was sitting on a bed adorned with a fluffy cream blanket and beige cushions, with white and wooden decorations filling the room.
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Alongside the image, George at Asda wrote: "It's official!!! We're SO excited to share the news that we're launching a brand new and exclusive homeware range with @staceysolomon this September. Stay tuned for more sneak peeks!!"
After the snap was posted, some Instagram users made it clear they weren't very impressed with the apparent colour scheme of Solomon's new range.
Pointing out that a lot of the products were lacking in colour, one person wrote: "please no more beige, the best thing about asda stuff is that it's funky and colourful, we don't all want to live in a house that looks like the inside of a loaf of bread"
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Another commented: "So beige, pampas grass, trays, beige beige, candle, beige beige, wax melts will there be beige clothes for all your kids to wear the same thing too ranging from birth to 25 year olds so they match the house? - think I’ll pass thanks!"
A third made a prediction about the other products in the range, saying: "I'm going to go out on a limb and say... It'll all be 'aesthetically pleasing' and beige."
Though not everyone is on board with Solomon's ideas, the mum has also received a lot of praise for the launch, with one fan saying they would be 'running' to buy the new products.
Topics: Celebrity, Home, Stacey Solomon, Shopping, Asda
Emily Brown