Whether it's design, style or even placement - it's clear tattoos can always be a bit of a touchy subject.
And that's definitely been the case for TOWIE star, Demi Sims, who has sparked a debate online after revealing to her fans her explicit ‘face tattoos’.
The 27-year-old took to TikTok yesterday (25 January) to share with her 252.6k followers the latest bit of ink she seemingly had done.
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Demi, who appeared on the iconic TV series back on 2014, began by showing fans the process which saw a stencil with the words 'f*ck' and 'you' being applied to the upper-part of her right and left cheeks.
The clip then cut to the reality TV star laying down on a bed while the tattoo artist, who she tagged as Tal Booker, got to work.
She then ended the TikTok getting up off the bed, walking up to a mirror and checking out the work before getting some snaps taken by the tattoo artist.
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The majority of people in the comments were totally baffled by Demi's decision to permanently 'tattoo' her face with the. expletive.
One TikTok user penned: "Whyyy?? Your beautiful face!"
A second quipped: "No why would you do that!"
"Why?! Your face is beautiful!" echoed a third while a fourth added: "Nooo your so beautiful - I hope it’s not permanent!"
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Another joked: "What my mum thinks I get when I say I got another tattoo..."
"I- Demi let’s not play around with my gullibility," declared a sixth TikTok viewer.
Some, interestingly enough, actually liked the tat: "I personally think this goes so hard."
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"I like it, looks so good!" praised a second.
A third added: "I looove my face tats !!! I love this!" as a fourth said: "In another life… this is me."
Others, however, were dubious about the authenticity of the 'tattoo' with one TikTok user piping up: "Lol anyone that believes this clearly has never seen or had a tattoo done before."
A second wrote: "Nooooo way surely it can’t be real."
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"Nahhhh can’t be real," echoed a third while a fourth pointed out: "It ain’t even irritated there’s no red or puffiness around it."
A fifth then wondered: "Would they not need to remove your make up before a tattoo?"
"Are they not gonna clean the area before the tattoo?" a final TikTok user chimed in.
What do you make of Demi's 'face tattoos'?
Rhiannon Ingle