Unless you've been living under a rock for the past few days, you'll know that one of the most famous rappers in the entire world dropped an album on Friday (12 July).
Yep, the one and only Eminem released 'The Death of Slim Shady' last week and fans were buzzing to head to Spotify and rattle through all 18 songs.
However, it seems not everyone has the same music etiquette prompting the 51-year-old 'Lose Yourself' rapper to issue instructions on how to listen to the new album after a 'devastating' song about his daughter left listeners in tears.
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The track, titled 'Temporary', features the voice of Eminem's now podcaster/social media influencer daughter - whom he shares with long-term ex Kimberly Anne 'Kim' Scott.
It is believed the song is a love letter from the rapper to his eldest daughter, Hailie, written as though he has passed away.
Whilst the intro includes lines spoken and sung by Hailie herself, the rapper can later be heard telling listeners: "Yeah, so Hailie Jade, I wrote you this song / To help you cope with life now that I'm gone / How should I start? Just wanna say /
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Look after Eleana, Stevie and Uncle Nate."
Eminem continues: "And, sweetie, be strong; I know I was your rock, and I still am / Saying goodbye is just not ever easy / Why you crying?
"Just stop Hailie, baby, dry your eyes, this is not forever."
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Since the release, Eminem has had to issue a 'Public Service Announcement' to everyone who has been apparently listening to 'The Death of Slim Shady' incorrectly.
The 'Like Toy Soldiers' hit-maker took to Instagram where he explained to his 43.4 million followers: "The 'Death of Slim Shady' is a conceptual album, therefore, if you listen to songs out of order they might not make sense.
"Enjoy."
Unsurprisingly, fans couldn't wait to share their reaction to the instructions, with one Instagram user writing: "I don't think I've ever put an Eminem album on shuffle."
"Who the hell shuffles an album?" hit out a second while a third chimed in: "Eminem is the only rapper I’ll stay up and listen to new album full through no skips."
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Slamming Eminem's younger listeners, a fourth piped up: "The fact that he has to tell people not to shuffle or listen to a new album out of order just says so much about this generation."
While another gushed: "None of the songs on the album are skippable."
And a final Instagram user pleaded: "Can we PLEASE normalise listening to FULL albums as one consecutive piece of art again!!?! "
Rhiannon Ingle