Everybody's favourite reality show, Big Brother, has landed on our screens and we already can't get enough of it.
Big Brother has helped to launch the career of many TV hopefuls - and kicked off once again tonight (6 October).
The live launch has already gone down a treat, hosted by AJ Odudu and Will Best who are introducing 16 new housemates to the general public.
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Prepare to be hooked for the next six weeks.
Despite only a few housemates having been announced so far, fans have been making the same observation.
Many were left aghast over the time Big Brother will end tonight - 10.50 - almost 11pm!
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A long night for those of us with work tomorrow - snore.
One person wrote on X: "Glad to see Big Brother back. Not glad to see the end time of the launch show. Am glad to see the random outfits of the hosts. Looking at your Cuban heels Will."
Another said: "#BBUK finishes at WHAT TIME tonight?!!??!!!"
A third added: "Big Brother finishing at 11pm on a Sunday is criminal - some of us have work tomorrow #bbuk #BigBrotherUK."
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But that's not been the only shocking moment.
After tonight's show, viewers can tune into its spin-off, Big Brother: Late & Live.
It's worth staying up for, as Joey Essex is due to get a tour around the house in tonight's episode.
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Preview clips have revealed that the reality TV veteran takes a look around the house alongside Selling Sunset's Chelsea Lazkani.
The unlikely duo have previously made an appearance on the latest season of luxury real estate Netflix show.
Joey has been shown to be feeling incredible impressed with the latest design of the infamous Big Brother house, even going so far to label the place as 'sick' - the highest praise.
He then was so taken by the place he lay down in one of the double beds before any housemate had the chance.
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Surprisingly, Joey is yet to appear in Big Brother, so he was like a kid in a candy shop when getting the lay of the land.
Standing in the shower, he noted there wasn't much privacy, shortly before concluding he would 'put in an offer' for the place.
Joey's appearance has shocked viewers, following his involvement in the latest series of Love Island earlier this year, which he dubbed his last reality show for a while.
He told This Morning after his exit: "I'm taking a huge break, you know, I feel like I've done every reality show possible now.
"I don't think I really want to do Strictly. I'm just taking a break and I've got some opportunities over in America at the moment so I feel like I maybe might take it over there."
Topics: Big Brother, ITV, Reality TV, TV And Film