For female film fans who have at one point feasted their eyes on the blockbuster delight that is Magic Mike, you'll be more than aware that it is NOT a pre-watershed watch.
The 2012 hit - which is, bizarrely enough, an ode to frontman Channing Tatum's prior experience as an 'exotic dancer' - is quite literally full to the brim with bumping, grinding and a whole load of shirtless men.
And if you haven't yet managed to watch the full feature-length film, you can watch a dance number from the cast of stage show Magic Mike Live, which aired on Sunday evening on Dancing On Ice of all places.
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During the star-studded ITV skating competition - hosted by Holly Willoughby and Stephen Mulhern - a group of dancers from the West End adaptation of the show emerged in their full kit - of lack thereof - to perform.
Their performance was so raunchy, however, that mother-of-three Holly was forced to avert her eyes, as the pack of topless men gyrated against the stage floor before one of them launched one of their shirts in her direction.
And during the skit, Catchphrase frontman Stephen even joined in - leaving viewers cringing in their seats - by stripping off his black shirt to reveal a (presumably fake) eight pack.
While some members of the audience were seen to be laughing following the raunchy escapade, online viewers were apparently not too pleased about the raunchy moment.
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In fact, some have gone as far as to raise a complaint to broadcasting regulator Ofcom, blasting producers for airing the performance pre-watershed.
A total of 83 complaints have been made to the television watchdog.
Ofcom told the Daily Mail: "The complaints related to a Magic Mike themed performance being broadcast before the watershed."
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"Strange choice of entertainment for a family show," one wrote, while another echoed: "@itv really magic mike on @dancingonice??? Shocking."
"Time and a place. Definitely not early Sunday night TV," another hit out.
A third begged: "What on Earth has happened to Sunday evening TV? Where's Songs of Praise?"
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"Do we really need to see male strippers on #DancingOnIce? Inappropriate" another continued.
A fifth confessed: "I'm going to sound like a right prude but is a 'Magic Mike' performance the right type of mid-show entertainment for #DancingOnIce? Mary Whitehouse is spinning in her grave."
Another continued: "I mean the cast of #MagicMike brightened up my Sunday evening. Not sure the kids were impressed with half naked men gyrating during #DancingOnIce"
Tyla contacted ITV for a comment.
Topics: Dancing On Ice, ITV, TV And Film