He's only been in the jungle for three days, and already, McFly singer Danny Jones has been sending secret signals to his family back home.
The revelation comes after the Bolton-born musician's wife, Georgia Horsley, appeared on Lorraine and spoke lovingly of a sweet gesture that Danny has specifically reserved for their six-year-old son, Cooper.
The singer seems to have already cemented himself as a firm favourite with fans of the show, with many predicting just one hour into Sunday night's (17 November) debut episode that he'd be crowned 'King of the Jungle' next month.
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Not only was The Voice judge uber-supportive of Barry McGuigan when they were paired up for their first Bushtucker Trial, a task that his co-star deeply struggled with, but he was also sympathetic during another heartbreaking confession made by the sportsman.
As well as leaving viewers at home in floods of tears, Barry clearly struck a chord with Danny when he opened up about the devastating impact those losing his daughter to cancer had on his life, with the McFly hitmaker joining those rallying around him.
It's not just viewers at home that Danny has impressed, but also his wife Georgia and their son, Cooper, who have been cheering him on.
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And speaking to talk-show host Lorraine Kelly this week, Georgia broke the news that her hubby and Cooper actually have a secret means of communication while he's Down Under.
So much so, that the pair have even contrived a gesture that only they'll understand, with the ex-model claiming Danny has already performed it so far in the show, leaving his little boy delighted.
Though she opted not to spill all the tea about the discreet move, she did say it involves a hand movement.
"Cooper has got a little signal that he watches out for, Danny has done it!" she beamed.
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And discussing how her son feels about his stint in the jungle, Georgia continued: "He did say to me this morning, 'Mummy, Daddy is going to be so famous after this show'.
"I went, 'He's kind of a little bit famous already!'"
As we say, fans have been delighted with Danny's progress in the jungle so far, with many predicting he'll remain in the line-up until the very end.
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Taking to social media just after the star-studded line-up entered the camp, one viewer guessed: "Day 1 predictions danny jones to be in the final & ɓarry mcguigan. The cyclone will take on the cyclone."
Another said: "Danny's winning it."
"Danny is winning it #ImACeleb," a third added, before a fourth gushed: "If Danny Jones doesn't win this it'll be a miracle - and not a good one. He's just fabulous!"
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Topics: Celebrity, ITV, Im A Celebrity, TV And Film