Married At First Sight UK viewers have been left seriously shocked at Adam’s behaviour during the controversial wife swap week episode last night (29 October).
Channel 4 viewers are more than used to wife swap scandals on the TV programme - with many still reeling over that whole Orson, Richelle, Hannah and Stephen debacle.
But MAFS UK fans were in for another drama injection after the way Adam - who's coupled up with Polly - treated Luke's bride, Amy, during last night's viewing (29 October).
Now, for context, things have been far from picture-perfect for Adam and Polly, who got put with Nathan, who's married to Lacey.
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From the get-go, the groom has been very honest about the fact he doesn't find his wife sexually attractive - something that quite literally won't stop being brought up.
From previously admitting Polly was 'not what he expected' and being slammed for his 'vile' behaviour towards her with sofa critics getting 'the ick' over his 'shameful' reaction to another bride - Adam has had a pretty rough ride throughout the season.
And then things went to a whole new level in last Wednesday's episode when the physical attraction issue was brought up once again by the experts.
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Viewers were seriously shocked after the experts - Paul C Brunson, Mel Schilling and Charlene Douglas - asked a very intimate question despite knowing his and Polly's history when it came to the bedroom.
But the latest hullabaloo online is all about Adam's treatment of Amy - namely that he was doing things with her including sharing a bed, making her food and going lingerie shopping that he wasn't fond of doing with Polly.
Rushing to social media to share their thoughts on the matter, one X user chirped: "Adam saying he’d feel 'awkward' in a sex shop with Polly *HIS WIFE* but feels completely comfortable with Amy is very telling of how he really feels towards Polly isn’t it…"
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"Naaaaah Adam is planning to make breakfast in bed," slammed a second. "Polly had to beg for 40 days and night for a spag bol! Sorry but Polly needs to have some shame! He doesn’t like you!"
Another jabbed: "Look at Adam suddenly being a model husband."
"Adam you’re being a bit too friendly," echoed a final X user.
Married at First Sight UK airs every Monday to Thursday at 9.00pm on E4.
Topics: Married At First Sight, Married at First Sight UK, TV And Film, Channel 4, Reality TV
Rhiannon Ingle