A moment from the latest series of Married At First Sight UK is set to go down in history as one of the show's most excruciating meet-ups, after it left some viewers 'feeling sick'.
The MAFS drama has been coming thick and fast ever since the series premiered on 16 September, with issues appearing to arise before some of the couples had ever even met.
Love gurus Paul C. Brunson, Mel Schilling, and Charlene Douglas decide which hopeful singles to match up, and let them meet for the first time seconds before committing to marriage.
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One of the couples, engineer Nathan Campbell, 24, and office manager Lacey Martin, 27, seemingly had issues to contend with before they'd even set eyes upon each other.
Nathan - who viewers think looks rather 'familiar' - got over excited and looked over his shoulder as his bride-to-be's non-identical twin walked down the aisle, and assumed she was his bride.
Safe to say, he was very happy with the presumed match.
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Standing at the altar, Nathan couldn't resist turning his neck when he heard somebody making their way down the aisle - and the results were unbelievably awkward.
"I can hear the heels," he said, before taking a look at twin Paige and adding: "Wow."
When Paige - dressed in pink, not white - then sat down at a pew, he asked the guests: "Is that not her?"
To which he was then informed: "No, it's her twin."
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When his actual bride arrived, they got married and Lacey started pressing Nathan on his type.
She said: "So is your type petite, brunette, big batty gal? Because I'm what you asked for."
Nathan then paused for a moment before reluctantly adding: "Yeah."
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No flies on Lacey, though, as she pointed out: "You hesitated there."
Nathan then informed her that she looked 'nice'.
It wasn't quite what she had been hoping to hear, and she hit back: "Nice? I want beautiful. I want gorgeous. I want stunning. Your nan looks nice. Your mum looks nice."
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Lacey was then told by her friends that her new husband initially believed he was marrying her twin - and he was happy about it.
She admitted to the cameras: "It's not nice hearing that my husband is saying 'wow' to my twin. Growing up people used to say how my twin was prettier than me. That's annoyed me only because I didn't get a wow."
The incredibly awkward moment has left viewers feeling queasy.
One person wrote on X: "Hey I just met you and this is crazy, I thought I was marrying your sister so marry me maybe #MAFSUK."
A second added: "Im literally hiding at this cringe... he likes the twin ... producers are deep."
While a third said: "Not the sister not the sister not the sister. Not her actual worst nightmare coming true. I feel sick!!!"
Pass the bucket.
Married at First Sight airs every Monday to Thursday at 9pm on E4.
Topics: Married At First Sight, Married at First Sight UK, Reality TV, TV And Film