Married At First Sight UK viewers were left heartbroken following last night's instalment after one contestant brutally dismissed her husband, just minutes after he made an emotional admission about his previous relationship heartache.
So much so, that the Channel 4 bride has been branded a 'hypocrite' for her controversial behaviour, which definitely hasn't gone down too well.
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When formidable businesswoman Richelle was partnered up with sensitive project engineer Orson, viewers hoped they'd compliment the gaps left within one another's love lives.
The last of this year's couples to tie the knot, it looked initially as though the reality show's relationship experts were right on the money, with Orson visibly transfixed by his new wife's blushing bridal beauty.
Since then, the couple have been whisked off on their plush tropical honeymoon, with viewers hoping they'd be able to brush past any post-marital awkwardness.
But last night's instalment may have proven just how different Orson and Richelle are when it comes to their views on romance.
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After Orson took the plunge and lifted the lid on his previous heartache, MAFS fans expected Richelle to show some appreciation.
Her reaction was quite the opposite, however.
Discussing the importance of loyalty and commitment, Orson confessed: "If I don't feel like I'm getting those things, I just move on, because why am I going to open up myself again to get heartbroken?"
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And after Richelle picked up on the word 'again', he went on to recall his last relationship: "She cheated. I thought I was in love. I was in love.
"I was with this person for like five years. I try not to go back to that place again because every time I do, those feelings come back to me."
Following the tragic nature of Orson's revelation, viewers were naturally surprised to hear Richelle unable to comprehend why he hadn't yet been able to move on.
"If you can't get over being cheated on five years ago, like, what the hell?" she asked in a confessional. "Do you know how long five years is?"
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She also went on to tell her hubby: "Any of my past heartaches, they're so far gone."
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Richelle then added in her one-on-one: "Orson opening up tonight, telling me about his previous heartbreak, I don't think it's appealing or sexy.
"I know that he's a sensitive guy but I'm probably a little bit hardened. I'm older as well - I've had just a little bit more experience."
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Viewers were quick to point out, however, that earlier in the show, Richelle had opened up about her own hesitation when it comes to romance.
"It's probably too early to start getting ahead of ourselves," she previously said. "It takes a little while for me to trust somebody. I generally don't tend to feel for people very quickly. There's a lot I'd like to get to know about Orson."
As we say, however, the contradiction did not go a miss to viewers, many of whom have since condemned Richelle's contradiction online.
"The word 'hypocrite' springs to mind with Richelle," one wrote on Twitter. "Telling Orson to 'get over being cheated on 5 years ago' yet she openly admits she's got her 'guard up'. You don't have your guard up for nothing duck."
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Another went on: "Richelle is so cold imagine having 0 empathy for someone #MAFSUK"
"Not really a fan of Richelle not being understanding at all when Orson is opening up," added a third.
Another reflected on Reddit: "So Richelle, exits quickly. Orson opened up to her about something and she was pretty callous in how she treated him afterwards he then mentions he's getting the feels - nothing more than that.
"and she's all of a sudden saying 'oh, he's an actor, so I don't know if he's genuine', cold shoulders him, and then admits she can have a paranoid nature and then says she's done."
Topics: Married At First Sight, Married at First Sight UK, Channel 4, TV And Film, Reality TV
Rhianna Benson