Stanley Cup and e.l.f. cosmetics just dropped 'the collab of the century'

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If you’re the proud owner of an emotional support Stanley Cup, we have some very exciting news for you.

In what is being dubbed 'the collab of the century', e.l.f. cosmetics and Stanley have joined forces to create a limited edition lip oil holder for your water bottle. Yes, seriously.

The collection launched in the US first and shoppers pegged it to Target to get their hands on the coveted accessory - with many documenting their treasure hunt on TikTok.

Social media user @Jaynadavis explained the reason behind her purchase on the platform. "Let me tell you why I got it," she says. "Number one: I love Elf. I love this lip gloss. I love Stanleys. And the collab? It's like it was for me, so I got it. Is it obnoxious? Yes. Does it look stupid? A little bit. But who cares?"

One TikToker ran to Target and queued for 30 minutes to get her hands on the new gold e.l.f. Stanley Tumbler. In the clip, she proudly showcases her new purchase, and says: "Guys, there's sparkles in it. It's stunning. No brainer. Elf Cosmetics and Stanley, if you see this video, I love you so much and this is the best collab of the century. I'm going to be using this every single day now."

In the comments section, people couldn't contain their excitement. One follower wrote, "I saw a TikTok about this yesterday, when I tell you I broke an ankle running to Target..."

Another agreed, sharing that the first thing they did that morning was rush to the shops to get hold of one.

Despite launching in 2016, the Stanley 1913 Quencher didn’t actually go viral until the summer of 2023 after a major marketing revamp. Overnight, people had never been so hydrated, proudly carrying the giant tumbler everywhere with them.

And if the great Stanley phenomenon of 2023 is anything to go by, the new lip oil holder is bound to fly from the shelves, so you'll need to move fast.

Where to buy the Elf x Stanley Cup lip oil holder in the UK

The coveted Elf x Stanley Cup Tumble Lip Oil Holder is now available on the Elf Cosmetics website with matching stickers included. The clip-on accessory costs £6 with three shades to choose from: Honey Talks, Red Delicious, and Coral Fixation.

The Glow Reviver Lip Oil is sold separately on the website for £8 with seven shades up for grabs including Pink Quartz, Honey Talks, and Red Delicious. The cult lip oil is renowned for its non-sticky texture and high-gloss finish. It boasts a minty scent and can be worn on its own or over a lipstick of your choice and will make an excellent stocking filler. Just make sure to hurry, one shade has already sold out.

Visit the e.l.f. website to find out more.